On
the same day Cadbury Schweppes received EU approval for its E700m (US$633m)
purchase of Pernod Ricard’s Orangina-Pampryl drinks business, Coca-Cola announced
its own purchase of Odwalla. Among the assets, both companies have acquired
new fruit juice brands – Pampryl in the case of Cadbury Schweppes and Samantha
in the case of Coca-Cola. While the fruit juice market in many countries is
distinctly lackluster, US sales are growing well. By 2005, US consumption is
expected to top 17.5bn litres.
Juice consumption (litres billion), by country, 2001-05
|
|
2001
|
2005
|
|
US
|
15.4
|
17.5
|
|
Germany
|
4.5
|
4.7
|
|
Italy
|
2.2
|
2.3
|
|
Source:
Datamonitor, 2001: “Drinks On-the-Go 2001” |
||
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