A report by the NewsEdge Corporation claims Pepsi, which increased its market
share by 0.3% points last year in Mexico, is hoping to at least match that during
the current year.
USA: Pepsi spends $220m on advertising
In a bid to outperform average annual industry sales growth, Pepsi is to pour $220m into advertising and publicity in Mexico. A report by the NewsEdge Corporation claims Pepsi, which increased its market share by 0.3% points last year in Mexico, is hoping to at least match that during the current year.
February 27, 2001