“The enormous opportunities
presented by the Internet and other emerging technologies will impact all facets
of the beverage industry, from production, to marketing, to distribution and
at retail. The ability of beverage companies to select and implement the best
technologies in a creative, cost-effective way will prove critical to their
staying power,” says Michael Bellas, Chairman and CEO of Beverage Marketing
Corporation. With this in mind, Beverage Marketing has unveiled a new study
entitled “e-Business in the New Beverage Marketplace: 2000” designed
to meet a wide range of information needs. The report not only presents the
latest Internet marketing and technology trends to non-technical marketing and
sales professionals at beverage companies; it also acts as an in-depth vertical
market primer for suppliers and technology companies which can profit by understanding
(and helping to meet) the e-business challenges beverage companies face.
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