USA: 27-Year 7 UP Partnership With Muscular Dystrophy Association Yields $30 Million

Twenty-seven years ago, 7 UP and its bottlers made a commitment to enthusiastically support the ongoing efforts of Jerry Lewis and the Muscular Dystrophy Association (MDA) Telethon to help find a cure for the disease."Our 7 UP bottlers have become an integral part of the annual MDA Telethon," said Mike McGrath, 7 UP president and chief operating officer.

Twenty-seven years ago, 7 UP and its bottlers made a commitment to enthusiastically support the ongoing efforts of Jerry Lewis and the Muscular Dystrophy Association (MDA) Telethon to help find a cure for the disease.”Our 7 UP bottlers have become an integral part of the annual MDA Telethon,” said Mike McGrath, 7 UP president and chief operating officer.

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