The US specialty beer distributor, Fischer Beverage International (FBI), a subsidiary of Heineken, has announced that it has entered into a distribution agreement with the German brewer, Paulaner, to distribute its prime brands, Paulaner and Hacker-Pschorr, in the US, with effect from the beginning of February 2003.
FBI will have responsibility for marketing and selling the beers which are brewed in Munich. “We are thrilled to incorporate these two popular German brews into our portfolio of international beer brands,” said Scott Demartine, general Manager for Fischer Beverages International. “We believe Fischer Beverages can substantially increase the visibility and availability of these brands in the US.”
