Dr Pepper Snapple Group (DPSG) has confirmed to just-drinks that it expects sales of Snapple drinks to grow at double-digit rates this year, driven by a “complete re-staging” of the business.
Marketing chief James Trebilcock told Reuters on Tuesday (5 October) that “after years of declines”, Snapple sales were up almost 14% in dollar terms so far this year, outpacing the bottled tea category, which he said is up about 12% over the same period.
A DPSG spokesperson confirmed his comments to just-drinks.
DPSG said it expects full-year sales growth of about 10% to 14% for the drinks, and comes despite the firm recording a drop in first-half profits in July.
In the six months to the end of June, net profits slid to US$272m from $290m in the prior year. Operating profits also dropped, to $497m from $562m, while net sales edged up to $2.77bn from $2.74bn.
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