Coca-Cola has retained its spot as the world’s most valuable brand, according to consultancy group Interbrand.

The soft drinks brand, owned by The Coca-Cola Co, kept the number one spot for the eleventh year in a row, with a value of US$71.86bn. The report, published yesterday (4 October), details the top 100 global brands by value.

Go deeper with GlobalData

Premium Insights

The gold standard of business intelligence.

Find out more

Coke’s main rival, Pepsi, was the next highest-ranked soft drink, moving up one spot to 22nd place with a value of $14.59bn. The third highest-ranked soft drink was Coca-Cola’s Sprite, which entered the top 100 for the first time last year. It dropped two places however, to take 63rd place with a value of $5.6bn.

Elsewhere, Anheuser-Busch InBev’s Budweiser moved up a spot to 29th place, although its value is unchanged at $12.25bn. Moet & Chandon Champagne climbed two spots in the ranking to secure 77th place. It’s value also increased, by 9% to $4.38bn. Brown-Forman’s Jack Daniel’s was the highest-ranked spirits brand, retaining its 2010 spot of 78th place. The brand’s value climbed by 9% to $4.32bn.

Corona Extra and Heineken both grew in value in the last year but Corona Extra dropped one spot to 86th place with a value of $3.92bn. Heineken climbed two places to 91st, valued at $3.81bn.

See Also:

“Due to the volatile markets and uncertain business climate that characterised 2011, brands are in the midst of adapting to a new reality,” said Interbrand’s global CEO, Jez Frampton. “Consistency, relevance and commitment are imperative if a brand is to keep pace in our rapidly changing world.”

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

Click here to view the full list.