Allied Domecq has rolled its Hiram Walker Frujá line out nationally after a successful September launch in select markets. Frujá Mango, Frujá Raspberry and Frujá Tangerine are now sold in 4,000 off-premise
locations and 10,000 on-premise sites.
“We know what consumers are drinking; we have seen the need for more innovation in the flavoured liqueur category; and we are responding by introducing unique products like Frujá to the marketplace,” Simon Cunningham, Allied Domecq Spirits North America’s executive vice
president for marketing said in a statement.
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Just Drinks Excellence Awards - Nominations Closed
Nominations are now closed for the Just Drinks Excellence Awards. A big thanks to all the organisations that entered – your response has been outstanding, showcasing exceptional innovation, leadership, and impact.
Excellence in Action
De Kuyper Royal Distillers’ De Kuyper Batched 0.0% range has won both Innovation and Product Launches honours in the 2025 Just Drinks Excellence Awards. Learn how these premium, non-alcoholic RTD cocktails help operators serve consistent, bar-quality drinks while tapping fast-growing demand for sophisticated alcohol-free options.
Discover the Impact
