Allied Domecq has rolled its Hiram Walker Frujá line out nationally after a successful September launch in select markets. Frujá Mango, Frujá Raspberry and Frujá Tangerine are now sold in 4,000 off-premise
locations and 10,000 on-premise sites.
“We know what consumers are drinking; we have seen the need for more innovation in the flavoured liqueur category; and we are responding by introducing unique products like Frujá to the marketplace,” Simon Cunningham, Allied Domecq Spirits North America’s executive vice
president for marketing said in a statement.
