The US soft drinks producer, Dr Pepper/Seven Up, part of the drinks to sweet group, Cadbury Schweppes, is to add a new soft drink to its 7-up range in the autumn. The range extension is designed to cater for consumers’ desire for new and original soft drinks choices but a strong link with the core 7-up brand is being retained, and in a most novel way.

Subscribe to Just Drinks

Join over 80,000 beverage industry professionals by unlocking full access for just $1 (plus VAT if applicable)


Already a Member? LOGIN HERE


Companies Intelligence

View all

Just Drinks membership gives you:

  • Unlimited access to Just Drinks content including in-depth analysis, exclusive blogs, industry executive interviews and management briefings
  • Unbeatable market coverage from wine and beer, to soft drinks
  • Unrivalled apparel industry comment from Olly Wehring, Andy Morton and leading industry analysts
Want multi-user access? Explore our multi-user & corporate memberships

70% of the beverage companies in the Forbes Global 2000 use Just Drinks

FIND OUT MORE