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January 24, 2022

Urban South Brewery’s Paradise Park IPA – Product Launch

By Rhodri Morgan

  • Category – Beer, 4% abv
  • Available – From this month
  • Location – The US, available in selected states
  • Price – SRP of US$7.99 per six-pack

Urban South Brewery has launched a new IPA in the US.

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Paradise Park IPA, unveiled today, is the latest release in the company’s value-driven light lager Paradise Park portfolio. The 4% abv beer is available now in six-pack and 15-pack formats from selected retailers across Louisiana, Alabama, Mississippi and Tennessee.

The New Orleans-based company added that the iteration has also been rolled out in draught format across on-premise locations in the aforementioned states.

“As COVID-19 restrictions loosen, events come back online and the world continues to open back up, we wanted to bring our consumers an approachable IPA that is easy on the wallet,” said Urban South’s co-founder, Kyle Huling.

In 2019, Urban South launched three beers with assistance from Pernod Ricard’s Jameson Irish whiskey brand.

The following year, the company overhauled the packaging for its core beer portfolio.

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Unilever- A Deep-dive into Product Launches and Advertising Strategy

Unilever product advertising is mainly through mainstream TV channels. Out of the products advertised so far at least 50% (over 850) of ads have been run on TV, while print media comes second with 496 ads. Unilever also utilizes social media platforms for advertisement. Unilever products are categorized by innovation ratings and tags in our product launch database. The North American region consists of almost 74 products with innovations related to the formulation of the product. Europe and other regions also have more products categorized under formulation-related innovation, followed by the packaging and positioning of the products. Most Unilever products are tagged with “High Vitamins”, “Recyclable”, and “Natural” tags to understand what the product differentiator is from other products available in the market. The majority of products belong to the personal care industry with a total of 5,788 products to date. This report, through the Unilever Example, illustrates how GlobalData Explorer enables you to:  
  • Track product launches by FMCG companies to get an understanding of the product-level strategies including geographic concentrations, innovation types, product claim, category focus and more
  • Monitoring the advertising strategies of various brands and gain insights into channel focus, regional focus, and more
  • Perform company-level analysis to understand business model, size, and geographic focus
Don’t miss out on key market insights that can help optimize your next investment – read the report now.
by GlobalData
Enter your details here to receive your free Report.

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