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January 24, 2022

Urban South Brewery’s Paradise Park IPA – Product Launch

By Rhodri Morgan

  • Category – Beer, 4% abv
  • Available – From this month
  • Location – The US, available in selected states
  • Price – SRP of US$7.99 per six-pack

Urban South Brewery has launched a new IPA in the US.

Paradise Park IPA, unveiled today, is the latest release in the company’s value-driven light lager Paradise Park portfolio. The 4% abv beer is available now in six-pack and 15-pack formats from selected retailers across Louisiana, Alabama, Mississippi and Tennessee.

The New Orleans-based company added that the iteration has also been rolled out in draught format across on-premise locations in the aforementioned states.

“As COVID-19 restrictions loosen, events come back online and the world continues to open back up, we wanted to bring our consumers an approachable IPA that is easy on the wallet,” said Urban South’s co-founder, Kyle Huling.

In 2019, Urban South launched three beers with assistance from Pernod Ricard’s Jameson Irish whiskey brand.

The following year, the company overhauled the packaging for its core beer portfolio.

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