• Category – Beer, 4% abv
  • Available – From this month
  • Location – The US, available in selected states
  • Price – SRP of US$7.99 per six-pack

Urban South Brewery has launched a new IPA in the US.

Paradise Park IPA, unveiled today, is the latest release in the company’s value-driven light lager Paradise Park portfolio. The 4% abv beer is available now in six-pack and 15-pack formats from selected retailers across Louisiana, Alabama, Mississippi and Tennessee.

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more

The New Orleans-based company added that the iteration has also been rolled out in draught format across on-premise locations in the aforementioned states.

“As COVID-19 restrictions loosen, events come back online and the world continues to open back up, we wanted to bring our consumers an approachable IPA that is easy on the wallet,” said Urban South’s co-founder, Kyle Huling.

In 2019, Urban South launched three beers with assistance from Pernod Ricard’s Jameson Irish whiskey brand.

The following year, the company overhauled the packaging for its core beer portfolio.

GlobalData Strategic Intelligence

US Tariffs are shifting - will you react or anticipate?

Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.

By GlobalData

What are the world’s biggest beer brands? – Click here for a Just Drinks focus

Just Drinks Excellence Awards - Nominations Closed

Nominations are now closed for the Just Drinks Excellence Awards. A big thanks to all the organisations that entered – your response has been outstanding, showcasing exceptional innovation, leadership, and impact.

Excellence in Action
De Kuyper Royal Distillers’ De Kuyper Batched 0.0% range has won both Innovation and Product Launches honours in the 2025 Just Drinks Excellence Awards. Learn how these premium, non-alcoholic RTD cocktails help operators serve consistent, bar-quality drinks while tapping fast-growing demand for sophisticated alcohol-free options.

Discover the Impact