The Scotch whisky distillers, Whyte & Mackay, have signed a sponsorship deal with the UK Premier League football club, Leeds Utd, worth £3m, beginning next season.

The deal includes an additional £3.5m in performance-related bonuses. Leeds, which recently reported a £17.2m loss and has debts of £78.9m, previously had a sponsorship deal with the troubled UK cider group, HP Bulmer.

Just Drinks Excellence Awards - Nominations Closed

Nominations are now closed for the Just Drinks Excellence Awards. A big thanks to all the organisations that entered – your response has been outstanding, showcasing exceptional innovation, leadership, and impact.

Excellence in Action
De Kuyper Royal Distillers’ De Kuyper Batched 0.0% range has won both Innovation and Product Launches honours in the 2025 Just Drinks Excellence Awards. Learn how these premium, non-alcoholic RTD cocktails help operators serve consistent, bar-quality drinks while tapping fast-growing demand for sophisticated alcohol-free options.

Discover the Impact