The Scotch whisky distillers, Whyte & Mackay, have signed a sponsorship deal with the UK Premier League football club, Leeds Utd, worth £3m, beginning next season.

The deal includes an additional £3.5m in performance-related bonuses. Leeds, which recently reported a £17.2m loss and has debts of £78.9m, previously had a sponsorship deal with the troubled UK cider group, HP Bulmer.

Just Drinks Excellence Awards - The Benefits of Entering

Gain the recognition you deserve! The Just Drinks Excellence Awards celebrate innovation, leadership, and impact. By entering, you showcase your achievements, elevate your industry profile, and position yourself among top leaders driving beverage industry advancements. Don’t miss your chance to stand out—submit your entry today!

Nominate Now