Shepherd Neame has appointed a marketing manager for its Spitfire ale brand.
The UK-based pub operator and brewer, which also holds import licences for Asahi Super Dry and United Breweries’ Kingfisher lager, said yesterday (13 April) that Mark Miller will be charged with “launching a two-pronged assault on both cask and bottled formats” of Spitfire.
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Miller has previously worked with Toyota GB, Asda, Arcadia Group and Specsavers.
Shepherd Neame did not specify iif the role is a newly-created position, and no-one was available for clarification when contacted by just-drinks today.
Spitfire was launched in 1990 to raise funds for RAF and veterans’ charities on the 50th anniversary of the Battle of Britain.
“I have two main objectives,” said Miller, “to develop a strong national marketing strategy for Spitfire and to target sustained growth,” said Mark. “This is an important landmark year for Spitfire. We’ve lots of promotions and events planned and we are anticipating high demand.
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By GlobalData“The 70th anniversary of the Battle of Britain will be a great opportunity to promote Spitfire and the forthcoming World Cup offers an opportunity for all our brands.”
Last month, Shepherd Neame credited the sale of non-core pubs for a rise in net profits in the second half of 2009.
