Unilever
saw strong underlying growth in its food business last quarter, helped by good
growth in its lines of Ready-to-Drink tea. As the overall tea market declines,
Unilever will need to place more emphasis on the growing sector of pre-prepared
tea, but fortunately drinking tea on-the-go seems to be taking off in a number
of countries. Brits drink the most tea on-the-go, nearly 300 million liters
between them this year. Meanwhile Unilever’s other home market, the Netherlands,
drinks the highest proportion of its tea on-the-go.
Volume and proportion of tea consumed on-the-go, by country,
2001
|
|
% of tea drunk
on-the-go |
On-the-go consumption
(million litres) |
| Netherlands |
24.4%
|
357.8
|
| UK |
19.8%
|
2,963.1
|
| USA |
19.9%
|
1,326.3
|
|
Source: Datamonitor, 2001:
“Drinks On-the-Go 2001” |
||
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