Figures released this week by Zenith International show that Red Bull is not only the UK’s third biggest soft drink by value but an independent university study claims Red Bull could also save lives on the roads. Sales of Red Bull reached a total of 260m units in the UK last year and the Energy Drinks and Sports Drinks Report by Zenith International estimated that Red Bull’s total sales last year were close to £430m (even though 59% of UK pubs and clubs still do not list Red Bull).
Subscribe to Just Drinks
Join over 80,000 beverage industry professionals by unlocking full access for just $1 (plus VAT if applicable)
Already a Member? LOGIN HERE
Just Drinks membership gives you:
- Unlimited access to Just Drinks content including in-depth analysis, exclusive blogs, industry executive interviews and management briefings
- Unbeatable market coverage from wine and beer, to soft drinks
- Unrivalled apparel industry comment from Olly Wehring, Andy Morton and leading industry analysts
Want multi-user access? Explore our multi-user & corporate memberships
70% of the beverage companies in the Forbes Global 2000 use Just Drinks
Share this article
