UK: Neck tag promotion for Banrock Station range
Australian wine brand, Banrock Station is running a neck tag promotion across its five-bottle range to promote its partnership with the Wildfowl & Wetlands Trust (WWT) in the UK. One million neck tags have been produced with a "buy one get one free" adult admission offer, worth up to £6.75 (US$9.80) for any of the nine WWT centres across England, Scotland, Wales and Northern Ireland.