The UK Food Standards Agency (FSA) plans to discuss ways of using price to reduce the consumption of high sugar soft drinks and fatty foods.
The issue has been pencilled in for an FSA board meeting in autumn of this year, a spokesperson for the food safety body confirmed to just-drinks today (10 May).
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It is thought that forcing up the price of full sugar soft drinks, as well foods high in saturated fat, may help to reduce consumption. One way of doing this could be via value added tax, which currently does not apply to food.
The FSA spokesperson was, however, keen to emphasise that thinking is only at an embryonic stage.
Sugar and saturated fat consumption are a key focus for the FSA over the next three years.
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