Coca-Cola Great Britain (GB) has signed up Manchester United and England football star Wayne Rooney for a push on its Powerade sports drink around this year’s FIFA World Cup.

A 30-second Powerade advert featuring Rooney will air in the UK tonight (16 February), during Sky Sports coverage of the UEFA Champions League clash between AC Milan and Manchester United.

Go deeper with GlobalData

Premium Insights

The gold standard of business intelligence.

Find out more

The ad marks the launch of Coca-Cola GB’s FIFA World Cup campaign for Powerade, which will be the official and exclusive drink available to players during games at the tournament, to be held in South Africa in June.

“The 2010 FIFA World Cup is the biggest sporting event this year and is an incredible platform for us to showcase the brand and its benefits to the Great Britain audience,” said Coca-Cola GB marketing director Cathryn Sleight.

The theme of the advert is Rooney vs Rooney, featuring one Rooney hydrated with water and the other with Powerade.

Alongside the ad, Coca-Cola GB is launching an on-pack promotion. Consumers can enter a draw to win tickets to either the World Cup or an international rugby match, or the chance to train at either a football camp in South Africa or the elite rugby camps of the England and Wales national teams.

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

The offer runs until 28 February.

The Coca-Cola Co is an official FIFA World Cup partner. See below to view the Rooney v Rooney advert.

Stay informed for just £1! *

Get access to unbiased and data-driven news with a subscription to Just Drinks.

What’s included in your subscription:

  • Unlimited access to Just Drinks content including daily global news, in-depth analysis, and interviews with C-suite executives
  • Unbeatable coverage of categories from beer, wine and spirits to soft drinks and hot
    beverages
  • Unrivalled drinks industry comment from Dean Best, Jessica Broadbent and leading sector specialists

Have a Subscribtion Sign in

Get help with subscribing or signing in

*30-day digital subscription for £1. Available to new subscribers only