Spring Valley Juice has an approximately 27% share of Australian single serve
juices in the “route” (convenience) segment. Created in 1955, it has
a premium brand positioning and is available in 20 innovative flavours. The
Wave brand has established a 5% market share in the flavoured milk segment (a
category growing at 7%) since launching in April 1999 and benefits from Bonlac’s
recent investment in state-of-the art technology.
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