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July 11, 2000

UK: Britvic closes Orchid Drinks deal worth £67m

In a deal estimated to be worth around £67m, the UK's second largest soft drinks manufacturer Britvic Soft Drinks has announced it will purchase Hartlepool-based soft drink manufacturer Orchid Drinks Ltd. Orchid Drinks has an annual turnover of £14m and was formed in 1992 following an MBO of the soft drinks business, Cameron Brewery in Hartlepool, by five former managers and produces Ame, Aqua Libra, Purdey's and Duchy Originals.Commenting on the acquisition, Britvic's MD Stephen Davies, said: "The Orchid range complements the existing Britvic portfolio and has enjoyed tremendous success. However, distribution has been primarily through multiple retailers."He continued: "Britvic enjoys a strong presence in all sectors of the soft drinks market and we have the expertise and resource to develop the brands further across the total soft drinks market."Orchid's chairman, Rob Shotton, said: "It became clear that we needed the backing of a larger company to realise the full potential of our brands and Britvic is the right choice."Controlled by Bass PLC, Britvic had a company turnover last year of over £500m and as well as Britvic fruit juices and mixers, the company produces some of the UK's best selling brands, including Tango, Pepsi and Robinson's.

In a deal estimated to be worth around £67m, the UK’s second largest soft drinks manufacturer Britvic Soft Drinks has announced it will purchase Hartlepool-based soft drink manufacturer Orchid Drinks Ltd. Orchid Drinks has an annual turnover of £14m and was formed in 1992 following an MBO of the soft drinks business, Cameron Brewery in Hartlepool, by five former managers and produces Ame, Aqua Libra, Purdey’s and Duchy Originals.Commenting on the acquisition, Britvic’s MD Stephen Davies, said: “The Orchid range complements the existing Britvic portfolio and has enjoyed tremendous success. However, distribution has been primarily through multiple retailers.”He continued: “Britvic enjoys a strong presence in all sectors of the soft drinks market and we have the expertise and resource to develop the brands further across the total soft drinks market.”Orchid’s chairman, Rob Shotton, said: “It became clear that we needed the backing of a larger company to realise the full potential of our brands and Britvic is the right choice.”Controlled by Bass PLC, Britvic had a company turnover last year of over £500m and as well as Britvic fruit juices and mixers, the company produces some of the UK’s best selling brands, including Tango, Pepsi and Robinson’s.

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Understand the impact of decreasing sugar consumption on the F&B market

Growing consumer concern regarding health and wellbeing has increased the focus on reducing sugar consumption. This has driven food and beverage manufacturers, alongside governments, to take measures to meet this challenge. In addition, the pandemic heightened the focus on self-care, including implementing healthy eating to support the immune system. Now more than ever, consumers are paying attention to the amount of sugar and calories in the products they purchase. Access GlobalData’s new whitepaper, The Sugar Reduction Challenge – Past, Present and Future Outlooks within Beverages, to better understand the recent trends in sugar demand, how manufacturers and governments have responded to the challenge, and what solutions are available to the industry. The white paper covers:
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  • What is driving consumer choices when shopping for food and beverages?
  • How companies and governments are stepping up their efforts to meet consumers’ expectations
  • The outlook for sugar demand
  • Which ingredients stand to benefit from these future developments?
Enter your details here to receive the free whitepaper.
by GlobalData
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