Bacardi-Martini has entered the shot market with the on-trade launch of Bacardi Breezer Twist, a brand extension of the company’s successful RTD brand.


Primarily targeted at 18-24 year olds and designed to be ‘drunk in one’, Bacardi Breezer Twist is available in three flavours – watermelon, lime and mango.


Bruce Ray, director of sales, trade marketing for Bacardi-Martini said: “Bacardi Breezer Twist joins the shot category with the powerful and distinctive heritage of Bacardi Breezer. With eye-catching POS materials, our initial test launch has already shown that it is a proven hit – particularly when displayed on Optic.”


He continued: ” Bacardi Breezer Twist has been received very positively by consumers, it’s a very versatile product with great packaging and a great taste.”


The shots market is currently one of the best performing and most profitable sectors in the on-trade. Worth £112 million, it is demonstrating a four per cent growth year on year.

GlobalData Strategic Intelligence

US Tariffs are shifting - will you react or anticipate?

Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.

By GlobalData

Just Drinks Excellence Awards - Have you nominated?

Nominations are now open for the prestigious Just Drinks Excellence Awards - one of the industry's most recognised programmes celebrating innovation, leadership, and impact. This is your chance to showcase your achievements, highlight industry advancements, and gain global recognition. Don't miss the opportunity to be honoured among the best - submit your nomination today!

Nominate Now