Limited edition Budweiser bottles featuring the FIFA World Cup trophy will be launched by Anheuser-Busch InBev in the run-up to this year’s tournament.
The 473ml, red and silver aluminium bottles will be launched in the UK from mid-April, A-B InBev said yesterday (12 April).
Budweiser is the official beer of the FIFA World Cup, which kicks off in South Africa in June.
“The limited edition trophy bottle is just one of many activities that Budweiser is doing to support outlets and help generate greater sales momentum during the lead up to what will be the biggest sporting event and largest sales opportunity of the year,” said James Watson, marketing director for Budweiser in Western Europe.
A-B InBev is planning heavyweight advertising in the UK before and during the World Cup.
Subscribe to Just Drinks for just £1 for 1 month
Stay ahead with unbiased news, expert commentary, and in-depth features on global topics.
US Tariffs are shifting - will you react or anticipate?
Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.
By GlobalDataAs a trusted provider of data and insights, Just Drinks collaborates closely with industry leaders and professionals to offer unique thought leadership and analysis. Gain a deeper understanding of the drinks industry’s trajectory and the priorities shaping the profession.
What’s included in your subscription:
- Personalized Access: Secure login to Just Drinks
- Industry News & Expert Commentary: Timely updates and exclusive C-level interviews.
- Case Studies & Deep Dives: Real-world applications and in-depth analyses.
- Exclusive Subscriber Newsletter: Weekly top features, plus a new thematic report and webinar.
Ready to stay informed?
Subscribe to unlock exclusive content.
Already a subscriber? Sign in to access your account.
Pleasecomplete this form to request more information, and a representative will be in touch shortly.
