Treasury Wine Estates (TWE) has unveiled a new strategy to boost its Global Travel Retail sales as it claims the channel for wine producers is “underdeveloped” and has a “lack of focus”.
Treasury Wine Estates targets “underdeveloped” Travel Retail channel
Treasury Wine Estates (TWE) has unveiled a new strategy to boost its Global Travel Retail sales as it claims the channel for wine producers is “underdeveloped” and has a “lack of focus”.