Treasury Wine Estates‘ on-premise Coastal Reserve

Category – Wine, Europe

Available – From this month

Location – The UK, exclusive to the on-premise channel

Distribution – Molson Coors Beverage Co

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData

Treasury Wine Estates has launched a sustainable wine range that is only available in the UK on-premise.

All three Coastal Reserve varietals have been designed to appeal to an “increasing pool” of consumers who want brands that have a purpose, TWE said today. The range is vegan-certified.

The range features wine varietals from Europe including Merlot from Spain, Sauvignon Blanc from France and Pinot Grigio Rosato from Italy. Two bottle sizes are available – a 75cl and a 18.7cl format.

To launch the range, TWE has partnered with not-for-profit organisation Plastic Oceans Europe. Meanwhile, the company has sourced and shipped the European wines in bulk to minimise shipping miles and emissions, and used light-weight bottles and labels made from recycled paper.

Tony Watson, TWE’s commercial director for the UK & Ireland, said: “It is vital as a supplier, more so now than ever, to offer something that will bring quality messaging to a drinks’ menu, that resonates well with consumers and will remain front of mind for a return visit.”

Why COVID has changed trade shows forever – Click here for a just-drinks focus