Topo Chico is looking to expand its presence in the US's on-premise channel with an updated ‘premium’ glass bottle for one of the hard seltzer brand's flavours. Initially launched last year, Topo Chico Hard Seltzer Strawberry Guava will roll out to 24 additional states, with a bottled version hitting the on-premise. Described by Molson Coors Beverage Co, which handles Topo Chico for Coca-Cola in the US, as the brand's "biggest on-premise play", the introduction of a bottled version of the alcoholic sparkling water hopes to make sense of the "puzzle" that is hard seltzer in the channel. “Our clear glass bottles look and feel a bit more premium – more upscale – than seltzer in a can, which is perfect for an elevated experience in the on-premise,” said Molson Coors' Topo Chico marketing manager, Allison Miller. “We think our glass bottles are going to change how people think about drinking hard seltzer.” Coinciding with the renewed focus is the addition of another flavour to the portfolio. Topo Chico Margarita Hard Seltzer will launch next month in variety 12-packs, alongside Tropical Pineapple, Strawberry Hibiscus and Prickly Pear. Molson Coors secured an arrangement with Coca-Cola to handle the production and distribution of Topo Chico Hard Seltzer in the US two years ago. In March last year, the brand hit the US with four flavours; Tangy Lemon Lime, Tropical Mango, Strawberry Guava and Exotic Pineapple. Why brand owners’ online activity needs to align with environmental credentials – Consumer Trends