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March 19, 2021

Three more flavours join National Beverage Corp’s LaCroix sparkling water ranks

National Beverage Corp has added three flavours to its LaCroix sparkling water portfolio in the US.

National Beverage Corp has added three flavours to its LaCroix sparkling water portfolio in the US.

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The Florida-based brand owner confirmed yesterday the nation-wide roll-out of Beach Plum, Black Razzberry and Guava São Paulo. The three variants will be in the off-premise channel in time for the Spring.

Like the rest of the LaCroix stable, the trio contain naturally-sourced fruit flavours. Just over a year ago, National Beverage received a retraction from a consumer who had alleged the sparkling water was made using artificial ingredients.

The claim led to a court case and to CEO Nick Caporella attacking online “professional liars, who take advantage of the fact that two-thirds of Americans get their news from social media”.

LaCroix comprises about 30 different variants.

Earlier this month, National Beverage posted a 9.8% lift in 12-month sales to the end of January, totalling US$1.07bn.

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Free Whitepaper
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Understand the impact of decreasing sugar consumption on the F&B market

Growing consumer concern regarding health and wellbeing has increased the focus on reducing sugar consumption. This has driven food and beverage manufacturers, alongside governments, to take measures to meet this challenge. In addition, the pandemic heightened the focus on self-care, including implementing healthy eating to support the immune system. Now more than ever, consumers are paying attention to the amount of sugar and calories in the products they purchase. Access GlobalData’s new whitepaper, The Sugar Reduction Challenge – Past, Present and Future Outlooks within Beverages, to better understand the recent trends in sugar demand, how manufacturers and governments have responded to the challenge, and what solutions are available to the industry. The white paper covers:
  • The key factors behind the recent trends in sugar consumption
  • What is driving consumer choices when shopping for food and beverages?
  • How companies and governments are stepping up their efforts to meet consumers’ expectations
  • The outlook for sugar demand
  • Which ingredients stand to benefit from these future developments?
Enter your details here to receive the free whitepaper.
by GlobalData
Enter your details here to receive your free Whitepaper.

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