National Beverage Corp has added three flavours to its LaCroix sparkling water portfolio in the US.

The Florida-based brand owner confirmed yesterday the nation-wide roll-out of Beach Plum, Black Razzberry and Guava São Paulo. The three variants will be in the off-premise channel in time for the Spring.

Like the rest of the LaCroix stable, the trio contain naturally-sourced fruit flavours. Just over a year ago, National Beverage received a retraction from a consumer who had alleged the sparkling water was made using artificial ingredients.

The claim led to a court case and to CEO Nick Caporella attacking online “professional liars, who take advantage of the fact that two-thirds of Americans get their news from social media”.

LaCroix comprises about 30 different variants.

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

Earlier this month, National Beverage posted a 9.8% lift in 12-month sales to the end of January, totalling US$1.07bn.

Soft drinks looks outside for expert health & wellness help – Click here for a just-drinks comment