National Beverage Corp has added three flavours to its LaCroix sparkling water portfolio in the US.
The Florida-based brand owner confirmed yesterday the nation-wide roll-out of Beach Plum, Black Razzberry and Guava São Paulo. The three variants will be in the off-premise channel in time for the Spring.
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Like the rest of the LaCroix stable, the trio contain naturally-sourced fruit flavours. Just over a year ago, National Beverage received a retraction from a consumer who had alleged the sparkling water was made using artificial ingredients.
The claim led to a court case and to CEO Nick Caporella attacking online “professional liars, who take advantage of the fact that two-thirds of Americans get their news from social media”.
LaCroix comprises about 30 different variants.
Earlier this month, National Beverage posted a 9.8% lift in 12-month sales to the end of January, totalling US$1.07bn.
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