The Coca Cola Co’s Vitaminwater Look and Gutsy

Category – Soft drinks, functional water

Available – From this month

Location – The US, available nationwide

Price – Not specified

The Coca-Cola Co has added two new variants to its Vitaminwater brand.

Look (Blueberry Hibiscus) and Gutsy (Watermelon & Peach), announced today, are immediately available in retailers across the US. According to the company, Look contains vitamin A and lutein to support eye health, whilst Gutsy contains a prebiotic fibre to enhance gut function.

The two new offerings join ten other SKUs in Vitaminwater’s zero-sugar functional range, including the orange-flavoured Rise and lemonade-flavoured Squeezed variants.

Additionally, Coca-Cola has increased the vitamin and electrolyte count per serving across both Vitaminwater’s zero-sugar and ‘base’ ranges.

Earlier this month, PepsiCo unveiled NBA superstar LeBron James as the latest brand ambassador for its Mtn Dew Rise Energy brand, one month after his 18-year sponsorship arrangement with Coca-Cola ended

Why energy and functional drinks should be wary of coffee’s renewed attack on the caffeine occasion – click here for a just-drinks comment