View all newsletters
Receive our newsletter - data, insights and analysis delivered to you
  1. News
November 6, 2020

The Coca-Cola Co unveils Costa Coffee Barista Bots after Briggo purchase

The Coca-Cola Co has bought automated coffee business Briggo, incorporating the company's technology into Costa Coffee self-service vending machines.

The Coca-Cola Co has bought automated coffee business Briggo, bringing the company’s touchscreen vending machines into the Costa Coffee portfolio.

The soft drinks giant told just-drinks it acquired Austin, Texas-based Briggo earlier this year for an undisclosed sum. Briggo makes Briggo Coffee Hauses – free-standing, self-service coffee machines designed for public spaces and offices.

Following the acquisition, Coca-Cola has rebranded Briggo’s machines as Costa Coffee Barista Bots. The Barista Bots can be operated through a smartphone app.

A spokesperson for the group said: “The investment in Briggo’s technology and expertise … has been an exciting addition to Costa Coffee. It will help us accelerate our innovation around fully autonomous, touchless speciality coffee solutions.

“We will be rebranding existing Briggo Coffee Hauses to Costa Coffee branding. This is an exciting transition and we’re committed to making it seamless for existing Briggo customers.”

Coca-Cola, which completed its acquisition of Costa in January last year, is ramping up touchless technology in its self-service machines. All of the company’s US Freestyle soda fountains will be modified to allow consumers to operate them through a smartphone by the end of this year.

Indonesia the wildcard for Coca-Cola European Partners in Coca-Cola Amatil acquisition – Click here for a just-drinks comment

Related Companies

Topics in this article:
NEWSLETTER Sign up Tick the boxes of the newsletters you would like to receive. The top stories of the day delivered to you every weekday. A weekly roundup of the latest news and analysis, sent every Monday. The industry's most comprehensive news and information delivered every quarter
I consent to GlobalData UK Limited collecting my details provided via this form in accordance with the Privacy Policy
SUBSCRIBED

THANK YOU

Thank you for subscribing to Just Drinks