The ad, which went live on social media this week, targets families looking to be more health-conscious in their beverage choices, Coca-Cola said. The new spot, called ‘Front Yard Family’ shows “unfiltered family moments” such as a surprise attack with a water hose.
The activation precedes the pending roll-out of a new visual identity for Coca-Cola’s Gold Peak iced tea brand. The overhaul aims to highlight the colour of the liquid, while emphasising its natural flavours, according to Coca-Cola.
Gold Peak launched in 2006 and was the last major brand release from Coca-Cola until Aha sparkling water in 2019. The portfolio comprises sweetened and unsweetened flavours and varietals such as green tea and California raspberry.