The ad, which went live on social media this week, targets families looking to be more health-conscious in their beverage choices, Coca-Cola said. The new spot, called ‘Front Yard Family’ shows “unfiltered family moments” such as a surprise attack with a water hose.
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The activation precedes the pending roll-out of a new visual identity for Coca-Cola’s Gold Peak iced tea brand. The overhaul aims to highlight the colour of the liquid, while emphasising its natural flavours, according to Coca-Cola.
Gold Peak launched in 2006 and was the last major brand release from Coca-Cola until Aha sparkling water in 2019. The portfolio comprises sweetened and unsweetened flavours and varietals such as green tea and California raspberry.
Are hard seltzers paving the way for ‘soft seltzers’? – Click here for a Just Drinks comment
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