• Category – Cider, flavoured, 4% abv
  • Available – From this week
  • Location – The UK, available through selected retailers
  • Price – SRP of GBP2.30 (US$3.10) per 50cl bottle and GBP5.50 (US$7.41) per 44cl-can 4-pack.

Thatchers Cider has launched a new flavoured cider from its namesake brand in the UK.

Thatchers Blood Orange is made using a blend of Gala, Braeburn and Fuji apples as well as blood orange flavouring. The new variant will be available from February across selected UK-based retailers.

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Alongside a new TV campaign, the company will be rolling out a “multi-million-pound” advertising push to support the launch, that comprises digital, broadcast video, billboard and sampling activations.

“With the blood orange flavour yet to make its mark in cider, Thatchers Blood Orange will cut through a cluttered fruit cider category, whilst introducing new shoppers into cider,” said Thatchers’ cider maker, Martin Thatcher.

In 2020, the company rolled out a UK-based TV advertising drive entitled ‘Family’, to promote its Gold, Haze and Rosé ciders.

What’s set to shape the beer category in 2022? – Click here for Just Drinks’ predictions for the year ahead

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