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November 9, 2020

Tesla launches Tequila brand – Tequila in the US data

Sustainable energy group Tesla has branched out into drinks with the launch of a Tequila under its namesake brand in the US.

Sustainable energy group Tesla has branched out into drinks with the launch of a Tequila under its namesake brand in the US.

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Unilever- A Deep-dive into Product Launches and Advertising Strategy

Unilever product advertising is mainly through mainstream TV channels. Out of the products advertised so far at least 50% (over 850) of ads have been run on TV, while print media comes second with 496 ads. Unilever also utilizes social media platforms for advertisement. Unilever products are categorized by innovation ratings and tags in our product launch database. The North American region consists of almost 74 products with innovations related to the formulation of the product. Europe and other regions also have more products categorized under formulation-related innovation, followed by the packaging and positioning of the products. Most Unilever products are tagged with “High Vitamins”, “Recyclable”, and “Natural” tags to understand what the product differentiator is from other products available in the market. The majority of products belong to the personal care industry with a total of 5,788 products to date. This report, through the Unilever Example, illustrates how GlobalData Explorer enables you to:  
  • Track product launches by FMCG companies to get an understanding of the product-level strategies including geographic concentrations, innovation types, product claim, category focus and more
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by GlobalData
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The company, which is headed by Elon Musk, has introduced a 100% agave Anejo Tequila, aged in French oak barrels. Tesla Tequila, which carries an SRP of US$250 per bottle, is available to “select US states”. 

The liquid is produced by Nosotros Tequila with delivery handled by direct-to-consumer specialists Speakeasy Co.

According to the Tesla web shop, the 40% abv product is already out of stock and reports suggest the product sold out “within hours” of going online. The Tequila is packaged in a lightning bolt-shaped bottle that rests on a silver-coloured plinth, featuring the Tesla logo.

Tequila and mezcal are enjoying continued success in the US. According to figures from GlobalData, volumes have increased consistently over the past six years, from 21m cases in 2014 to 32m cases in 2019. Forecasts show that Tequila and mezcal volumes are on track to almost double from 2014 to break the 40m-case marker in 2023.

How COVID has driven at-home indulgence – consumer trends

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Unilever- A Deep-dive into Product Launches and Advertising Strategy

Unilever product advertising is mainly through mainstream TV channels. Out of the products advertised so far at least 50% (over 850) of ads have been run on TV, while print media comes second with 496 ads. Unilever also utilizes social media platforms for advertisement. Unilever products are categorized by innovation ratings and tags in our product launch database. The North American region consists of almost 74 products with innovations related to the formulation of the product. Europe and other regions also have more products categorized under formulation-related innovation, followed by the packaging and positioning of the products. Most Unilever products are tagged with “High Vitamins”, “Recyclable”, and “Natural” tags to understand what the product differentiator is from other products available in the market. The majority of products belong to the personal care industry with a total of 5,788 products to date. This report, through the Unilever Example, illustrates how GlobalData Explorer enables you to:  
  • Track product launches by FMCG companies to get an understanding of the product-level strategies including geographic concentrations, innovation types, product claim, category focus and more
  • Monitoring the advertising strategies of various brands and gain insights into channel focus, regional focus, and more
  • Perform company-level analysis to understand business model, size, and geographic focus
Don’t miss out on key market insights that can help optimize your next investment – read the report now.
by GlobalData
Enter your details here to receive your free Report.

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