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January 28, 2022updated 01 Feb 2022 1:16pm

Teeling Whiskey’s 32 Year Old single malt Irish whiskey – Product Launch

The iteration has split its maturation period between ex-rum casks and barrels that formerly held Pedro Ximenez wine.

By Rhodri Morgan

  • Category – Spirits, whiskey, Irish, 46% abv
  • Available – From this week
  • Location – Initially in Ireland via Teeling’s distillery and selected retailers
  • Price – SRP of EUR2,000 (US$2,226) per 70cl bottle

Teeling Whiskey Co has released a limited-edition expression from its namesake Irish whiskey brand.

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Teeling Whiskey’s 32 Year Old Single Malt split its maturation period between ex-rum casks and barrels that formerly held Pedro Ximenez wine. The whiskey, which is limited to 750 units, will initially launch in the company’s home market before rolling out to selected, but unspecified, Asian and European markets in the coming months.

“We are extremely proud to be custodians of some of the oldest Irish single malt in the world and we have been releasing these periodically over the last few years as our Vintage Reserve Collection,” said founder Jack Teeling. “These offerings are central to our goal to drive the range of unique offerings within the super-premium Irish whiskey category.”

The release is the latest to join Teeling’s Vintage Reserve Collection and follows the November launch of a 30-Year-Old iteration.

What’s coming up in aged spirits in 2022? – Click here for Just Drinks’ predictions for the year ahead

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Unilever- A Deep-dive into Product Launches and Advertising Strategy

Unilever product advertising is mainly through mainstream TV channels. Out of the products advertised so far at least 50% (over 850) of ads have been run on TV, while print media comes second with 496 ads. Unilever also utilizes social media platforms for advertisement. Unilever products are categorized by innovation ratings and tags in our product launch database. The North American region consists of almost 74 products with innovations related to the formulation of the product. Europe and other regions also have more products categorized under formulation-related innovation, followed by the packaging and positioning of the products. Most Unilever products are tagged with “High Vitamins”, “Recyclable”, and “Natural” tags to understand what the product differentiator is from other products available in the market. The majority of products belong to the personal care industry with a total of 5,788 products to date. This report, through the Unilever Example, illustrates how GlobalData Explorer enables you to:  
  • Track product launches by FMCG companies to get an understanding of the product-level strategies including geographic concentrations, innovation types, product claim, category focus and more
  • Monitoring the advertising strategies of various brands and gain insights into channel focus, regional focus, and more
  • Perform company-level analysis to understand business model, size, and geographic focus
Don’t miss out on key market insights that can help optimize your next investment – read the report now.
by GlobalData
Enter your details here to receive your free Report.

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