Teeling Whiskey is pushing into China’s Travel Retail channel, with the help of its minority shareholder, Bacardi. The spirits group's Global Travel Retail division will handle the distribution of the Irish whisky brand's Vintage Reserve Collection in the city of Haikou in China's Hainan province. The three-stong line, which is available exclusively in the channel, has limited availability with a combined unit-count of 1,250 bottles on sale. The range comprises: The Teeling Whiskey 38-year-old single malt very rare cask, SRP of US$14,000 per 70cl bottle - 200 numbered bottlesThe Teeling Whiskey 32-year-old single malt rum cask, 750 units at $4,000 each, and The Teeling Whiskey 2001 vintage reserve single cask, $650 per bottle, limited to 300 bottles. “Irish whiskey is still a new and evolving category in China and it’s a very exciting one that is fast gaining a following amongst contemporary whiskey drinkers, especially in first-tier cities,” said Bacardi’s GTR MD, Vinay Golikeri. “China has the potential to quickly become one of the largest markets for Irish whiskey and this partnership with China Duty Free Group in Hainan is a powerful launch-pad for Teeling Whiskey.” In 2017, Bacardi purchased a minority stake in privately-owned Teeling and began to distribute the company's portfolio in the US. Teeling was founded by Jack Teeling in 2012. Why brand owners’ online activity needs to align with environmental credentials – Consumer Trends