It is open season on price hikes at the foot of Africa with wine, spirit and beer lovers having to absorb increases in both excise duty and general retail prices.


Finance minister Trevor Manual hiked duties by between 10% and 11%, which were in line with a new strategy worked out with the liquor industry over the past two years.


Beer and cider duties rose by 10%, as did spirits and fortified wines, while natural wine went up by 11%. For the second year running there were no hikes in traditional sorgum beer duties.


Wine and spirit giant Distell warned retailers earlier in the year that from today its annual increase would also kick in and together the wholesale increase and excise hikes would come to between 8% and 10% for its range of products.


South African Breweries products went up on average by about 7% earlier in the month.


Corporate affairs director for Distell, André Steyn, said no increases were ever welcome, but excise hikes were what the company expected.

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.


South African Breweries marketing director Peter McLoughlin said he was disappointed at the disproportionate burden malt beer drinkers had to bear, relative to wine and sorghum drinkers regarding the increases.


These increases follow two-year consultations between all the major role players in the alcoholic beverage industry and the government to work out a formula for the structure of taxation on alcoholic beverages.

It was decided that the total tax burden (excise and VAT), as a percentage of the weighted average retail price for spirits (including spirit coolers), clear beer and wine be set at 43%, 33% and 23% respectively.


The tax incidence for the first nine months of a given fiscal year would be used as a reference point for the annual adjustments in excise duties for each category of alcoholic beverage. However, the actual adjustment in excise duties would be calculated on the tax burdens derived from projected prices for the next fiscal year of the expected consumer inflation rate, which ever is the higher.