- Category – RTD, Tequila-based, 5% abv
- Available – From this month
- Location – The US
- Price – SRP of US$11.99 per four-can pack
Sipmargs is adding to its premix margarita portfolio with Spicy Margarita, a low-calorie and – sugar RTD.
The extension, which launches this month, joins Classic Sparkling Margarita, Coconut Margarita and Mezcal Margarita in the Sipmargs stable. Each variant is available in individual flavour four-packs and variety eight-packs.
“We launched Spicy in NJ, NY and FL and are starting to see inquires by major accounts in markets we have yet to launch in,” brand co-founder Brian Axelrod told Just Drinks this week. “Adding Spicy into the mix has a lot of people talking because it’s something new, it’s something not a lot of people have seen on the market.”
Axelrod previously worked for Eire Born Spirits, the Conor McGregor-founded company that owns the Proper No Twelve Irish whiskey brand.
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