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April 20, 2021

Signature Brew’s gluten-free IPA Rewind – Product Launch

UK brewery Signature Brew has added a new beer and relaunched another under its namesake brand in its home market.

Signature Brew Rewind 

Category – Beer, 4.7% abv

Available – From this month

Location – The UK

Price – SRP of GBP2.89 (US$4) per 33cl can 

UK brewery Signature Brew has added a new beer and relaunched another under its namesake brand in its home market.

Rewind, a gluten-free Indian Pale Ale (IPA), launched in the UK last week. Additionally, following its first relaunch in September, the company will roll out Pink Vinyl, a 4.7% abv seasonal sour beer flavoured with black cherry and hibiscus, later this month.

The beers can be purchased via the company’s website for GBP2.89 and GBP3.29 respectively.

The London-based brewer, which is renowned for collaborations with musical artists, announced the launches as UK on-premise locations begin re-opening following months of closure due to coronavirus protocols.

Over in the US, the on-premise channels struggles resulted in the craft beer category’s share of the country’s overall beer market falling 1.3% in 2020 compared with 2019. 

Why craft beer is exploring the value market – very carefully – click here for a just-drinks comment

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