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April 20, 2021

Signature Brew’s gluten-free IPA Rewind – Product Launch

UK brewery Signature Brew has added a new beer and relaunched another under its namesake brand in its home market.

Signature Brew Rewind 

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Unilever- A Deep-dive into Product Launches and Advertising Strategy

Unilever product advertising is mainly through mainstream TV channels. Out of the products advertised so far at least 50% (over 850) of ads have been run on TV, while print media comes second with 496 ads. Unilever also utilizes social media platforms for advertisement. Unilever products are categorized by innovation ratings and tags in our product launch database. The North American region consists of almost 74 products with innovations related to the formulation of the product. Europe and other regions also have more products categorized under formulation-related innovation, followed by the packaging and positioning of the products. Most Unilever products are tagged with “High Vitamins”, “Recyclable”, and “Natural” tags to understand what the product differentiator is from other products available in the market. The majority of products belong to the personal care industry with a total of 5,788 products to date. This report, through the Unilever Example, illustrates how GlobalData Explorer enables you to:  
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Category – Beer, 4.7% abv

Available – From this month

Location – The UK

Price – SRP of GBP2.89 (US$4) per 33cl can 

UK brewery Signature Brew has added a new beer and relaunched another under its namesake brand in its home market.

Rewind, a gluten-free Indian Pale Ale (IPA), launched in the UK last week. Additionally, following its first relaunch in September, the company will roll out Pink Vinyl, a 4.7% abv seasonal sour beer flavoured with black cherry and hibiscus, later this month.

The beers can be purchased via the company’s website for GBP2.89 and GBP3.29 respectively.

The London-based brewer, which is renowned for collaborations with musical artists, announced the launches as UK on-premise locations begin re-opening following months of closure due to coronavirus protocols.

Over in the US, the on-premise channels struggles resulted in the craft beer category’s share of the country’s overall beer market falling 1.3% in 2020 compared with 2019. 

Why craft beer is exploring the value market – very carefully – click here for a just-drinks comment

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Unilever- A Deep-dive into Product Launches and Advertising Strategy

Unilever product advertising is mainly through mainstream TV channels. Out of the products advertised so far at least 50% (over 850) of ads have been run on TV, while print media comes second with 496 ads. Unilever also utilizes social media platforms for advertisement. Unilever products are categorized by innovation ratings and tags in our product launch database. The North American region consists of almost 74 products with innovations related to the formulation of the product. Europe and other regions also have more products categorized under formulation-related innovation, followed by the packaging and positioning of the products. Most Unilever products are tagged with “High Vitamins”, “Recyclable”, and “Natural” tags to understand what the product differentiator is from other products available in the market. The majority of products belong to the personal care industry with a total of 5,788 products to date. This report, through the Unilever Example, illustrates how GlobalData Explorer enables you to:  
  • Track product launches by FMCG companies to get an understanding of the product-level strategies including geographic concentrations, innovation types, product claim, category focus and more
  • Monitoring the advertising strategies of various brands and gain insights into channel focus, regional focus, and more
  • Perform company-level analysis to understand business model, size, and geographic focus
Don’t miss out on key market insights that can help optimize your next investment – read the report now.
by GlobalData
Enter your details here to receive your free Report.

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