Signature Brew Rewind
Category – Beer, 4.7% abv
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Available – From this month
Location – The UK
Price – SRP of GBP2.89 (US$4) per 33cl can
UK brewery Signature Brew has added a new beer and relaunched another under its namesake brand in its home market.
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By GlobalDataRewind, a gluten-free Indian Pale Ale (IPA), launched in the UK last week. Additionally, following its first relaunch in September, the company will roll out Pink Vinyl, a 4.7% abv seasonal sour beer flavoured with black cherry and hibiscus, later this month.
The beers can be purchased via the company’s website for GBP2.89 and GBP3.29 respectively.
The London-based brewer, which is renowned for collaborations with musical artists, announced the launches as UK on-premise locations begin re-opening following months of closure due to coronavirus protocols.
Over in the US, the on-premise channels struggles resulted in the craft beer category’s share of the country’s overall beer market falling 1.3% in 2020 compared with 2019.
Why craft beer is exploring the value market – very carefully – click here for a just-drinks comment
