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November 6, 2020

Second lockdown brings second jigsaw pack from Ian Macleod’s Glengoyne Scotch

Ian Macleod Distillers has expanded the jigsaw puzzle concept in the UK for its Glengoyne single malt with a second pack launching at the same time as the country enters a second lockdown.

Ian Macleod Distillers has expanded the jigsaw puzzle concept in the UK for its Glengoyne single malt with a second pack launching at the same time as the country enters a second lockdown.

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While wanting to protect the country from being overwhelmed by Omicron, China’s adherence to a Zero-COVID policy is resulting in a significant economic downturn. COVID outbreaks in Shanghai, Beijing and many other Chinese cities will impact 2022’s economic growth as consumers and businesses experience rolling lockdowns, leading to a slowdown in domestic and international supply chains. China’s Zero-COVID policy is having a demonstrable impact on consumer-facing industries. Access GlobalData’s new whitepaper, China in 2022: the impact of China’s Zero-COVID lockdowns on economic activity, consumer goods and the foodservice industry, to examine the current situation in Shanghai and other cities in China, to better understand the worst-affected industry sectors, foodservice in particular, and to explore potential growth opportunities as China recovers. The white paper covers:
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by GlobalData
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Positioned as a Christmas gift option, the second jigsaw, which follows April’s initial activation, comes in a GBP109.99 (US$144) pack with the 18-year-old iteration of the Scotch whisky. Available from this week, ‘Heavy Snow at Glengoyne Distillery’ comprises 500 pieces and is free with every purchase of Glengoyne 18 in the country’s off-premise as well as online.

Consumers can also get their hands on the puzzle when they purchase any bottle costing more than GBP100 from Glengoyne’s portfolio at the brand’s official website.

England was put into its latest lockdown yesterday for four weeks, with the public being strongly advised to stay at home as much as possible.

At the same time, Ian Macleod has lined up two three-bottle gift packs, again aimed at the gift-purchasing market. ‘Time Capsule’, which comes in 5cl or 20cl bottle sizes, features Glengoyne 12 and 18 alongside the second in the brand’s ‘Legacy Series’, which launched last month.

The gift sets, which retail at GBP25 for the 5cls and GBP65 for the 20cls, are also available in the off-premise and online.

Two months ago, Ian Macleod introduced a pack refresh across the whole Glengoyne portfolio. The new look eschews plastic and magnets and is now 100% recyclable.

How COVID is opening up aged spirits to a whole new world – Click here for a just-drinks comment

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Free Whitepaper
img

What is the impact of China’s Zero-COVID lockdowns on economic activity, consumer goods and the foodservice industry?

While wanting to protect the country from being overwhelmed by Omicron, China’s adherence to a Zero-COVID policy is resulting in a significant economic downturn. COVID outbreaks in Shanghai, Beijing and many other Chinese cities will impact 2022’s economic growth as consumers and businesses experience rolling lockdowns, leading to a slowdown in domestic and international supply chains. China’s Zero-COVID policy is having a demonstrable impact on consumer-facing industries. Access GlobalData’s new whitepaper, China in 2022: the impact of China’s Zero-COVID lockdowns on economic activity, consumer goods and the foodservice industry, to examine the current situation in Shanghai and other cities in China, to better understand the worst-affected industry sectors, foodservice in particular, and to explore potential growth opportunities as China recovers. The white paper covers:
  • Which multinational companies have been affected?
  • What is the effect of lockdowns on foodservice?
  • What is the effect of lockdowns on Chinese ports?
  • Spotlight on Shanghai: what is the situation there?
  • How have Chinese consumers reacted?
  • How might the Chinese government react?
  • What are the potential growth opportunities?
by GlobalData
Enter your details here to receive your free Whitepaper.

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