Heineken, the Dutch beer giant, is in line to buy Romania’s Timisoara-based beer producer Timisoreana, the Romanian press reported today. Also in the running is the Austrian concern Brau Beteiligungs AG (BBAG) in a deal that is estimated to reach between $15m and $20m. BBAG already operates in the Romanian market and could become the market leader in the local brands if it clinched the deal.

Subscribe to Just Drinks

Join over 80,000 beverage industry professionals by unlocking full access for just $1 (plus VAT if applicable)

Already a Member? LOGIN HERE

Just Drinks membership gives you:

  • Unlimited access to Just Drinks content including in-depth analysis, exclusive blogs, industry executive interviews and management briefings
  • Unbeatable market coverage from wine and beer, to soft drinks
  • Unrivalled apparel industry comment from Olly Wehring, Andy Morton and leading industry analysts
Want multi-user access? Explore our multi-user & corporate memberships

70% of the beverage companies in the Forbes Global 2000 use Just Drinks