Germany’s RhönSprudel Group, known for its mineral water brands, is buying up the remainder of the fruit juice business Bauer Fruchtsaft.
RhönSprudel Group was itself the target of an acquisition, when France’s mineral water peer Alma Group snapped up the company in a 2022 deal. Included in that transaction was a 50% share in Bad Liebenwerda, Brandenburg-based Bauer Fruchtsaft.
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RhönSprudel Group and Alma have now bought up the rest of the juice business for an undisclosed sum.
Bauer Fruchtsaft’s managing director Rainer Bauer will remain with the business through a transition period until an unspecified time in the new year but is stepping down from his role.
Christian Schindel, a family member of the RhönSprudel Group, will takeover management responsibilities with immediate effect.
A brief statement announcing the transaction said RhönSprudel Group will take Bauer Fruchtsaft into a “new phase” in which the new owners will “develop the strategic direction” of the business.
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By GlobalDataBauer Fruchtsaft is a “well-known German fruit juice manufacturer” supplying the retail and foodservice channels, according to the statement. The company produces more than a 100 fruit juice varieties in reusable bottles.
In 1992, the Schindel and Bauer families, the latter being the owners of Paul Bauer Fruchtsaft, collaborated to form Bauer & Schindel, the umbrealla company of Bauer Fruchtsaft.
Financial details around the 50% transaction in 2022, and the now full takeover, were and have not been revealed.
Rhönsprudel Group produces bottled mineral water under its Bad Libenwerda and Spreequell brands. Under the 2022 deal, Alma obtained the Rhönsprudel Group’s German mineral springs in Spreequell, Liebenwerda and Rhönsprudel.
The Schindel family has run the Rhönsprudel Group for four generations.
As well as Bauer Fruchtsaft, the group business consists of MineralBrunnen RhönSprudel Egon Schindel, MineralQuellen Bad Liebenwerda, Förstina-Sprudel Mineral-und Heilquelle and Spreequell Mineralbrunnen.
Based in Boissy-Saint-Léger, France, Alma Group is engaged in the food, chemicals and oil industries, with more than €40m ($41.6m) in annual turnover.
