View all newsletters
Receive our newsletter - data, insights and analysis delivered to you
  1. News
September 21, 2021updated 22 Sep 2021 10:01am

Remy Cointreau’s St-Remy Sauternes Cask Finish brandy – Product Launch

St-Remy Sauternes Cask Finish is available in a handful of global markets, including China, Mexico and Russia.

By Rhodri Morgan

  • Category – Spirits, brandy, 40% abv
  • Available – From this month
  • Location – Available from selected Global Travel Retail outlets as well as domestically in Canada, Taiwan, Russia, Mexico and China
  • Price – In Canada, SRP of CAD45 (US$35) per bottle

Remy Cointreau has launched a new St-Remy brandy expression and released the second batch of another.

Free Report
img

Unilever- A Deep-dive into Product Launches and Advertising Strategy

Unilever product advertising is mainly through mainstream TV channels. Out of the products advertised so far at least 50% (over 850) of ads have been run on TV, while print media comes second with 496 ads. Unilever also utilizes social media platforms for advertisement. Unilever products are categorized by innovation ratings and tags in our product launch database. The North American region consists of almost 74 products with innovations related to the formulation of the product. Europe and other regions also have more products categorized under formulation-related innovation, followed by the packaging and positioning of the products. Most Unilever products are tagged with “High Vitamins”, “Recyclable”, and “Natural” tags to understand what the product differentiator is from other products available in the market. The majority of products belong to the personal care industry with a total of 5,788 products to date. This report, through the Unilever Example, illustrates how GlobalData Explorer enables you to:  
  • Track product launches by FMCG companies to get an understanding of the product-level strategies including geographic concentrations, innovation types, product claim, category focus and more
  • Monitoring the advertising strategies of various brands and gain insights into channel focus, regional focus, and more
  • Perform company-level analysis to understand business model, size, and geographic focus
Don’t miss out on key market insights that can help optimize your next investment – read the report now.
by GlobalData
Enter your details here to receive your free Report.

St-Remy Sauternes Cask Finish brandy has spent an unspecified period of time in ex-Sauternes barrels and is limited to 7,880 70cl bottles worldwide. The new addition is available now from GTR outlets in India and Singapore as well as through selected off-premise stores across five additional global markets.

Remy has also announced the release of the second batch of the brand’s Barbados Dark Rum Cask Finish Brandy, which is limited to 4,600 units. The expression, which follows the release of Batch No.1 in 2019, is available exclusively from Société des Alcools du Québec in Canada.

In December, the company unveiled St-Rémy Signature, a brandy made using grapes from French wine regions including Beaujolais, Bordeaux and Champagne.

Why buying brands has made way for buying platforms for spirits multinationals – Click here for a Just Drinks analysis

Related Companies

Free Report
img

Unilever- A Deep-dive into Product Launches and Advertising Strategy

Unilever product advertising is mainly through mainstream TV channels. Out of the products advertised so far at least 50% (over 850) of ads have been run on TV, while print media comes second with 496 ads. Unilever also utilizes social media platforms for advertisement. Unilever products are categorized by innovation ratings and tags in our product launch database. The North American region consists of almost 74 products with innovations related to the formulation of the product. Europe and other regions also have more products categorized under formulation-related innovation, followed by the packaging and positioning of the products. Most Unilever products are tagged with “High Vitamins”, “Recyclable”, and “Natural” tags to understand what the product differentiator is from other products available in the market. The majority of products belong to the personal care industry with a total of 5,788 products to date. This report, through the Unilever Example, illustrates how GlobalData Explorer enables you to:  
  • Track product launches by FMCG companies to get an understanding of the product-level strategies including geographic concentrations, innovation types, product claim, category focus and more
  • Monitoring the advertising strategies of various brands and gain insights into channel focus, regional focus, and more
  • Perform company-level analysis to understand business model, size, and geographic focus
Don’t miss out on key market insights that can help optimize your next investment – read the report now.
by GlobalData
Enter your details here to receive your free Report.

NEWSLETTER Sign up Tick the boxes of the newsletters you would like to receive. The top stories of the day delivered to you every weekday. A weekly roundup of the latest news and analysis, sent every Monday. The industry's most comprehensive news and information delivered every quarter
I consent to GlobalData UK Limited collecting my details provided via this form in accordance with the Privacy Policy
SUBSCRIBED

THANK YOU

Thank you for subscribing to Just Drinks