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October 6, 2020

Remy Cointreau ups online ante with new official Louis XIII Cognac store

Rémy Cointreau has launched a new 'e-boutique' for high-end Cognac Louis XIII, to supplement the brand's three bricks-and-mortar outlets, in China and the UK.

Rémy Cointreau has launched a new ‘e-boutique’ for high-end Cognac Louis XIII, to supplement the brand’s three bricks-and-mortar outlets, in China and the UK.

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The company said the new platform “reimagines the online shopping experience” with features such as an online concierge, personalisation services and limited edition products. The launch is part of an increased focus on e-commerce from the company as a result of the COVID-19 pandemic.

Clients can register for events in major cities around the world, as well as ordering custom engravings on decanters and glasses, and sending personalised gift messages to accompany purchases. Rémy said Louis XIII’s “most valued” clients would also be given access to a pre-ordering system and direct contact with a “private director”.

The online shop will sell Louis XIII Cognac, accessories, gift sets and real-life experiences, as well as providing serving suggestions and tasting advice.

The launch follows the opening of three physical Louis XIII boutiques: one in Beijing in 2016, followed by locations in London and Xi’an a year later.

Earlier this year, Rémy signalled its intention to bring e-commerce for all its brands under one roof as part of an increased focus on digital channels as a result of the coronavirus.

Remy Cointreau Performance Trends 2016-2020 – results data

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How are tech and delivery trends impacting the packaging of consumer goods?

A significant number of consumers are switching more permanently to e-commerce and home delivery when they shop. These lifestyle changes look here to stay, having been accelerated by the pandemic, and we are now seeing pack design and packaging change as a result. GlobalData’s report on Consumer Tech and Delivery Trends in Packaging decodes this new landscape and provides actionable insights for new product pack design and packaging solutions in the FMCG value chain. Download this free report for:
  • Data and insights into current consumer behavior
  • Market outlook for e-commerce in consumer-packaged goods
  • Strategic recommendations for packaging
  • Insight into continuing concerns surrounding sustainability
Don’t get left behind – adapt with the consumer demands. Download our report now.
by GlobalData
Enter your details here to receive your free Report.

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