Remy Cointreau will roll out an in-game advert for its The Botanist gin brand during this weekend's Super Bowl. https://www.youtube.com/watch?v=eVG15dSOCjY Revealed today, the 45-second 'Spirit of Community’ spot focuses on driving awareness for US-based bars and restaurants that continue to be impacted by the pandemic. The ad, created in collaboration with the Independent Restaurant Coalition (IRC), will air during the game in 17 US cities, including New York, San Francisco, Los Angeles, Austin, Chicago and Miami. Remy added that the push will be supported by activity across Instagram, Twitter and Facebook. “Local bars and restaurants across the US have been supporting The Botanist since our first distillation on Islay over a decade ago,” said Remy’s Americas division CEO, Ian McLernon. “Our hope is that our campaign’s debut at the Super Bowl helps amplify the vital message of our partners at the Independent Restaurant Coalition.” The Botanist, operated by Remy's Scotland-based Bruichladdich whisky distiller, debuted in 2010, prior to the acquisition of its owner by Remy two years later. The gin brand is still produced at Bruichladdich's home on the western island of Islay. What’s coming up in unaged spirits in 2022? - Click here for Just Drinks' predictions for the year ahead