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April 1, 2021updated 10 May 2021 12:56pm

Red Bull’s Coconut Edition Sugarfree – Product Launch

Red Bull has launched a low-calorie variant of an existing expression.

Red Bull’s Coconut Edition Sugarfree

Category – Soft drinks, energy

Available – From this week

Location – The US, available in Target and Circle K outlets

Price – TBC

Red Bull has launched a low-calorie version of the coconut-flavoured extension of its namesake brand.

Red Bull Coconut Edition Sugarfree, announced this week, is now available in 25cl and 35cl cans at US retailers Walmart and Circle K until May, or while stocks last. Each 25cl serving contains 80mg of caffeine – the same amount as original Red Bull.

Additionally, the variant contains a collection of B-group vitamins along with taurine and acesulfame-K as its sweetening agent.

Red Bull also has zero-calorie variants from its original version as well as Red Bull Zero, first launched in 2012.

Last month, the company released Dragon Fruit Summer Edition from its seasonal line of SKUs.

Why energy and functional drinks should be wary of coffee’s renewed attack on the caffeine occasion – click here for a just-drinks comment

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