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April 1, 2021updated 10 May 2021 12:56pm

Red Bull’s Coconut Edition Sugarfree – Product Launch

Red Bull has launched a low-calorie variant of an existing expression.

Red Bull’s Coconut Edition Sugarfree

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Growing consumer concern regarding health and wellbeing has increased the focus on reducing sugar consumption. This has driven food and beverage manufacturers, alongside governments, to take measures to meet this challenge. In addition, the pandemic heightened the focus on self-care, including implementing healthy eating to support the immune system. Now more than ever, consumers are paying attention to the amount of sugar and calories in the products they purchase. Access GlobalData’s new whitepaper, The Sugar Reduction Challenge – Past, Present and Future Outlooks within Beverages, to better understand the recent trends in sugar demand, how manufacturers and governments have responded to the challenge, and what solutions are available to the industry. The white paper covers:
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Enter your details here to receive the free whitepaper.
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Category – Soft drinks, energy

Available – From this week

Location – The US, available in Target and Circle K outlets

Price – TBC

Red Bull has launched a low-calorie version of the coconut-flavoured extension of its namesake brand.

Red Bull Coconut Edition Sugarfree, announced this week, is now available in 25cl and 35cl cans at US retailers Walmart and Circle K until May, or while stocks last. Each 25cl serving contains 80mg of caffeine – the same amount as original Red Bull.

Additionally, the variant contains a collection of B-group vitamins along with taurine and acesulfame-K as its sweetening agent.

Red Bull also has zero-calorie variants from its original version as well as Red Bull Zero, first launched in 2012.

Last month, the company released Dragon Fruit Summer Edition from its seasonal line of SKUs.

Why energy and functional drinks should be wary of coffee’s renewed attack on the caffeine occasion – click here for a just-drinks comment

Related Companies

Free Whitepaper
img

Understand the impact of decreasing sugar consumption on the F&B market

Growing consumer concern regarding health and wellbeing has increased the focus on reducing sugar consumption. This has driven food and beverage manufacturers, alongside governments, to take measures to meet this challenge. In addition, the pandemic heightened the focus on self-care, including implementing healthy eating to support the immune system. Now more than ever, consumers are paying attention to the amount of sugar and calories in the products they purchase. Access GlobalData’s new whitepaper, The Sugar Reduction Challenge – Past, Present and Future Outlooks within Beverages, to better understand the recent trends in sugar demand, how manufacturers and governments have responded to the challenge, and what solutions are available to the industry. The white paper covers:
  • The key factors behind the recent trends in sugar consumption
  • What is driving consumer choices when shopping for food and beverages?
  • How companies and governments are stepping up their efforts to meet consumers’ expectations
  • The outlook for sugar demand
  • Which ingredients stand to benefit from these future developments?
Enter your details here to receive the free whitepaper.
by GlobalData
Enter your details here to receive your free Whitepaper.

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