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April 4, 2022

Quintessential Brands’ Greenall’s Pineapple Gin – Product Launch

Pineapple joins Wild Berry and Blueberry Gin in Greenall's flavoured range

By Conor Reynolds

  • Category – Spirits, gin, flavoured, 37.5% abv
  • Available – From this month
  • Location – The UK, available to on-premise operators
  • Price – Unspecified

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Quintessential Brands has launched a new expression from Greenall’s gin with a pineapple-flavoured version.

Produced by G&J Distillers, Greenall’s Pineapple Gin is being released in time for the Summer in the UK. Marketing activity will include digital and Social Media presence.

Greenall’s Pineapple Gin will be on sale via UK on-premise operators as well as in unspecified international markets via online order. For the last three years, Greenall’s gin has been a sponsor of Uk food festival ‘Pub in the Park’, where the extension will be sold at the brand’s stall.

Quintessential introduced Greenall’s flavour expressions to the US in 2020. Greenall’s Wild Berry Gin and Blueberry Gin launched at an SRP of US$19.99. each

Why e-commerce is a channel brand owners must target – and fast – Click here for a Just Drinks focus

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Unilever- A Deep-dive into Product Launches and Advertising Strategy

Unilever product advertising is mainly through mainstream TV channels. Out of the products advertised so far at least 50% (over 850) of ads have been run on TV, while print media comes second with 496 ads. Unilever also utilizes social media platforms for advertisement. Unilever products are categorized by innovation ratings and tags in our product launch database. The North American region consists of almost 74 products with innovations related to the formulation of the product. Europe and other regions also have more products categorized under formulation-related innovation, followed by the packaging and positioning of the products. Most Unilever products are tagged with “High Vitamins”, “Recyclable”, and “Natural” tags to understand what the product differentiator is from other products available in the market. The majority of products belong to the personal care industry with a total of 5,788 products to date. This report, through the Unilever Example, illustrates how GlobalData Explorer enables you to:  
  • Track product launches by FMCG companies to get an understanding of the product-level strategies including geographic concentrations, innovation types, product claim, category focus and more
  • Monitoring the advertising strategies of various brands and gain insights into channel focus, regional focus, and more
  • Perform company-level analysis to understand business model, size, and geographic focus
Don’t miss out on key market insights that can help optimize your next investment – read the report now.
by GlobalData
Enter your details here to receive your free Report.

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