- Category – Gin, flavoured, 37.5% abv
- Available – Since late last month
- Location – The UK, available in the off-premise channel
- Price – SRP of GBP15 (US$21) per 70cl bottle
Greenall’s Black Cherry Gin debuted in the UK last week. The addition is available in selected off-premise outlets ahead of a wider release through Amazon and wholesalers later in the year.
The new flavour sits alongside Greenall’s Wild Berry, Blueberry and Blood Orange & Fig, the latter of which rolled out in March last year.
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“Our consumer research found that gin drinkers crave familiar flavours, and Black Cherry really appealed to them but wasn’t readily already available on the market,” said Greenall’s global marketing manager at Quintessential, Stacey Kong. “This is the first black cherry flavoured gin that will be available to the public, and we are confident it will do well.”
Quintessential closed out 2020 with the appointment of a new CEO. James Lousada, who had worked for Accolade Wines and Carlsberg before joining the UK-based company in early-2019, moved up to fill the space vacated by co-founder Warren Scott.
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By GlobalData
