Bacardi’s Torched Cherry Flavoured Rum

Category – Spirits, rum, cherry and aloe, 35% abv

Available – From the beginning of this month

Location – US, nationwide

Price – SRP of US$13.99 per 750ml bottle

Torched Cherry is the latest flavoured rum variant launched by Bacardi. The stable also includes Bacardi Limon, Big Apple and Dragon Berry.

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The new product combines Barbodos cherries with Torch Plant aloe, a nectar-rich ingredient indigenous to South Africa.

Bacardi Torched Cherry also comes in 50ml, 200ml, 375ml, 1-litre and 1.75-litre sizes.

The launch will be supported nationally with print advertising, digital, off-premise POS and public relations.

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