Producta’s Baron de Bordeaux

Category – Wine, France, Bordeaux

Available – From 10 March, when it will be launched at the ‘France, Under One Roof’ tasting

Location – UK

Price – The range retails between GBP6.99 (US$10.64) and GBP13.99 per bottle

Distribution – Thierry’s Wine Services, Tel: 01794 507100, www.thierrys.co.uk (no retail distribution yet)

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By GlobalData

Producta, Bordeaux’s largest wine producer will launch a new umbrella range, Baron de Bordeaux, in the UK next month. There is currently no major umbrella brand in the Bordeaux category to encourage experimentation with lesser known AOCs.

The three tier range consists of:

AOC Bordeaux Red, White and Rosé
AOC Bordeaux Supérieur Red

AOC Bordeaux Sauvignon Blanc

AOC Côtes de Bordeaux Red
AOC Médoc

AOC Lussac St Emilion

All wines in the range carry the ‘B’ branding and use Diam closures.

Producta is the largest wine producer in Bordeaux, with 4,500 growers, 17,000 hectares of vineyards and a total production of around 100m litres a year. Producta’s portfolio includes both branded and Châteaux wines from 30 different Bordeaux appellations.

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